Unique Event Photography Sydney

When I was just starting out in commercial photography I was, one day, given some sage advice by an American photographer I was assisting (probably while hanging out up in the offices of Cosmo or Cleo et.al. in Park Street..) I was told, "Don't shoot runway, it's not fashion, you will never became a fashion photographer if you do; and if you do do it, don't use your real name". The implication being that if you do use your real name you will forever be thought of as a runway photographer and not one who can shoot creative and clever editorial fashion..!! Well apart from a few well connected millennial slashies aside, I suspect this is still true; it is hard to be known by an editor for more than one thing even though a few do achieve it. And I actually have a bit of a bone to pick with runway shows anyway, all the pictures, all look the same! In fact the whole week comes to look the same, like a bit of a fashion blur.. so I tend to try and not to look too much at all.

Of course, just to be contradictory, here are some fashion shots, taken by me, at a runway show, #MBFWA2016. It's the Raffles International Showcase, which is the best-of-best of the graduates of Raffles Fashion Design College; and I have chosen to show the fashion as I feel it; and the emotion of the show, from the models perspective, at least I hope I have. "Making the Turn"? Well when you get to the top of the runway, you need to make the turn and go back down. These shots are all taken while the models are navigating this important moment, you need poise, you need to concentrate, and you need to look good! It's never as simple as people think. Congratulations to all involved, I loved the show, I loved the fashion and I really really loved the hair and make up, just fantastic! And here, very large, are my pictures! Mouse over images for details, more info below.

JRAA CODE by Jennyfer Alonzo

Fitness, Streetwear, JRAA CODE by Jennyfer Alonzo - Designers from Raffles International Showcase 2016 - MBFWA Photographed by Kent Johnson.

Sports and street inspired, JRAA CODE by Jennyfer Alonzo - Designers from Raffles International Showcase 2016 - MBFWA Photographed by Kent Johnson.

Iva Pfeiffer womens fashion - Designers from Raffles International Showcase 2016 - MBFWA Photographed by Kent Johnson.

Iva Pfeiffer- Raffles International Showcase

Leah Williams - Designers from Raffles International Showcase 2016 - MBFWA Photographed by Kent Johnson.

Leah Williams - Raffles International Showcase - MBFWA 2016

Leah Williams womens wear, white chiffon - Designers from Raffles International Showcase 2016 - MBFWA Photographed by Kent Johnson.

Leah Williams womens wear, white chiffon detail - Designers from Raffles International Showcase 2016 - MBFWA Photographed by Kent Johnson.

Leah Williams womens wear, Retro Constructivist - Designers from Raffles International Showcase 2016 - MBFWA Photographed by Kent Johnson.

Leah Williams womens wear, Italian 60s inspired patterns - Designers from Raffles International Showcase 2016 - MBFWA Photographed by Kent Johnson.

Detail, Leah Williams womens wear, Italian 60s inspired patterns - Designers from Raffles International Showcase 2016 - MBFWA Photographed by Kent Johnson.

Detail, Leah Williams womens wear, white loose structured 60s inspired patterns - Designers from Raffles International Showcase 2016 - MBFWA Photographed by Kent Johnson.

Queency Yustiawan

CHADDI by Chad Nguyen

Slip dress and bold striped jacket, Women's wear by CHADDI by Chad Nguyen, Designers from Raffles International Showcase 2016 - MBFWA Photographed by Kent Johnson.

Silk women's jacket, Women's wear by CHADDI by Chad Nguyen, Designers from Raffles International Showcase 2016 - MBFWA Photographed by Kent Johnson.

Zipper dress, Women's wear by CHADDI by Chad Nguyen, Designers from Raffles International Showcase 2016 - MBFWA Photographed by Kent Johnson.

Gemma Saccasan

DE LA MOTTE; Anne De La Motte

Detail, Menswear, pastel shirt and jacket, DE LA MOTTE; Anne De La Motte - Designers from Raffles International Showcase 2016 - MBFWA Photographed by Kent Johnson.

Menswear, watercolour shirt, DE LA MOTTE; Anne De La Motte - Designers from Raffles International Showcase 2016 - MBFWA Photographed by Kent Johnson.

Detail, Menswear, pastel singlet shirt, DE LA MOTTE; Anne De La Motte - Designers from Raffles International Showcase 2016 - MBFWA Photographed by Kent Johnson.

There's certainly been a trend against interesting and against excellence in photography, but I don't believe in trends like that and I don't believe a microsecond on Instagram; times 10 000 pairs of eyes is equal to a long stare, from someone captivated by an interesting image. Let's keep photography Unique.

Designers from Raffles International Showcase 2016 - #MBFWA #RafflesMBFWA

JRAA CODE by Jennyfer Alonzo
Iva Pfeiffer - Iva Pfeiffer
Leah Williams - Leah Williams
Queency Yustiawan - Queency Yustiawan
CHADDI by Chad Nguyen
Gemma Saccasan - Gemma Saccasan
DE LA MOTTE by Anne De La Motte

Book: Unique Event Photography Sydney, to cover your next event.

Kent Johnson, Sydney, Australia.

0433 796 863

kent@artcommunication.com.au

www.kentjohnsonphotography.com.au

https://eventphotographysyd.blogspot.com/

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Wednesday night saw the 30th Anniversary celebrations at The Billich Gallery in the heart of Sydney's The Rocks in full swing; another great night where I can honestly say I have never seen an art event quite like it, just fabulous! A huge thank you to Charles and Christa Billich and the gallery and well, everyone who made this such a great success including of course the wonderful array of art loving guests. What a night, what a celebration and what a party! The pictures of course, tell it all.