Making the Turn on the Runway of Fashion - Raffles International Showcase @ MBFWA 2016.

When I was just starting out in commercial photography I was, one day, given some sage advice by an American photographer I was assisting (probably while hanging out up in the offices of Cosmo or Cleo et.al. in Park Street..) I was told, "Don't shoot runway, it's not fashion, you will never became a fashion photographer if you do; and if you do do it, don't use your real name". The implication being that if you do use your real name you will forever be thought of as a runway photographer and not one who can shoot creative and clever editorial fashion..!! Well apart from a few well connected millennial slashies aside, I suspect this is still true; it is hard to be known by an editor for more than one thing even though a few do achieve it. And I actually have a bit of a bone to pick with runway shows anyway, all the pictures, all look the same! In fact the whole week comes to look the same, like a bit of a fashion blur.. so I tend to try and not to look too much at all.

Of course, just to be contradictory, here are some fashion shots, taken by me, at a runway show, #MBFWA2016. It's the Raffles International Showcase, which is the best-of-best of the graduates of Raffles Fashion Design College; and I have chosen to show the fashion as I feel it; and the emotion of the show, from the models perspective, at least I hope I have. "Making the Turn"? Well when you get to the top of the runway, you need to make the turn and go back down. These shots are all taken while the models are navigating this important moment, you need poise, you need to concentrate, and you need to look good! It's never as simple as people think. Congratulations to all involved, I loved the show, I loved the fashion and I really really loved the hair and make up, just fantastic! And here, very large, are my pictures! Mouse over images for details, more info below.

JRAA CODE by Jennyfer Alonzo

Iva Pfeiffer- Raffles International Showcase

Leah Williams - Raffles International Showcase - MBFWA 2016

Queency Yustiawan

CHADDI by Chad Nguyen

Gemma Saccasan

DE LA MOTTE; Anne De La Motte

There's certainly been a trend against interesting and against excellence in photography, but I don't believe in trends like that and I don't believe a microsecond on Instagram; times 10 000 pairs of eyes is equal to a long stare, from someone captivated by an interesting image. Let's keep photography Unique.

Designers from Raffles International Showcase 2016 - #MBFWA  #RafflesMBFWA

JRAA CODE by Jennyfer Alonzo
Iva Pfeiffer - Iva Pfeiffer
Leah Williams - Leah Williams
Queency Yustiawan - Queency Yustiawan
CHADDI by Chad Nguyen
Gemma Saccasan - Gemma Saccasan
DE LA MOTTE by Anne De La Motte

Book: Unique Event Photography Sydney, to cover your next event.

Kent Johnson, Sydney, Australia.

0433 796 863

kent@artcommunication.com.au

www.kentjohnsonphotography.com.au

https://eventphotographysyd.blogspot.com/

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