So how do you sell Italian tinned tomatoes to Australians? I must say I am pretty glad no one asked me because goodness knows what kind of lame idea I might have come up with! The Italian Trade Agency did however ask the right person and the solution they came up with was truly fabulous. A 5 Course Degustation Menu; with 5 of the best Italian chefs in Sydney. Now that's a great idea and a great way to market your produce to those picky Australians. And how does the message get out, blogs, articles, and of course, pictures! They better be as full flavoured as the food if you want to maximise your exposure. Great marketing, great photography, great success! Now there's some food for thought.
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